Thursday, July 19, 2012

Saving the is IMAX

Is the movie theater on it’s death bed? Have piracy, digital distribution, high ticket prices, and an influx of mediocre films brought the theater to an early demise? It seems so. Even though Avatar, a film released less than six months ago, just broke the box office revenue records, after closer inspection it is clear that the film wasn’t seen by as many people as the previous record holder, Titanic. So how do we, the filmmakers of tomorrow, change course on this road to destruction? Well it’s simple, we’ve got to give audiences ample enough reason to go to the cinema. We have to give them an experience.

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