Monday, December 29, 2008

GHAJINI in rat race

Now watching a movie also is a part of rat race. “Ghajini” released and lot happening on media, mall/multiplex and news papers, showering reviews etc. Every body wants a ticket and wants to be inside the theater hall. More then the movie it is all about capture the  moment and occupy a seat and have some popcorn, and spent there 3 hours.
A is going for the “Ghajini”, B is going for the “Ghajini”, so C must need to go for “Ghajini”.
So watching this film is some kind of having orgasm. Its great relief as someone just finished watching “Ghajini”.

I don’t know about the film “Ghajini”, just heard about it as a revenge story or blahh blahh..blahhh.. …..Dance-songs….blah blah.. And idea is taken from Christopher Nolan’s “memento”…blahh..blahh...hair style gimmick..blah...blah...8 pack gimmick..blah.blah.....

But this guy who acts in this film his name is Amir Khan, he knows business, he knows marketing. As per all popular media Amir Khan is special, special about his acting, his talent, his perfections etc. So of course he is special about promoting his product too and how to sale a product like a hot cake.
Amir Khan's Strategy was really amazing with a different perspective.
He knows South Indian film business. He understands popularity and demy god status of South Indian super stars like Rajani Kant and Kamal Hasan.
So penetrate south film domain and get a straight way success is not much as easy. But Amir Khan done that with some very much calculative moves (one example: months ago he attends a prize distribution ceremony in south India where he cried)
A totalitarian marketing, propaganda all works and “Ghajini” able to conquered Pan Asian film market. He able to place himself in South film domain along side those demy gods of South Indian film domain.

“Mr Amir Khan, mission accomplished”.

5 Earthling’s comments:

aria said...

and I think the three Khans have a secret alliance.. they keep bashing or rather as they call it ..poking fun humorously at each other in the media which gives them all ample time and space for marketting .. everything about them is a gimmick to stay in the news.. phew..

nitesh said...

Seems like marketing just won over cinema again. Before people could realize it's crap, the producers are laughing their way to the bank

noni said...

aria@
nitesh@

thx for comment.....

compulsivewriter said...

dude! this blog is awesome. its a good mix of everything! fantabulous. Do you mind if i add it to my blogroll?

noni said...

compulsivewriter@..

thx for comment....plz do keep visiting...

of course not..
glad to have ur site to my blogroll also...

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